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Learn Product descriptions are the salespeople of your online store. Bad descriptions lose sales. Good ones make people click 'Add to Cart.' This workflow shows you how to use AI to write product copy that's persuasive, SEO-friendly, and matches your brand voice. Works for any product, from handmade jewelry to software.
Follow each step in order. Copy the prompts, fill in your details, and you're good to go.
Give AI your brand personality so every description sounds consistent.
Copy this prompt
I'm writing product descriptions for my [TYPE OF STORE] online store. My brand voice is [DESCRIBE - luxury and elegant / fun and playful / professional and trustworthy / earthy and natural]. My target customer is [DESCRIBE YOUR IDEAL BUYER]. Here's an example of copy I like: [PASTE AN EXAMPLE IF YOU HAVE ONE, or describe the vibe]. Remember this voice for all the descriptions I ask you to write.
Tip: The more specific you are about your brand voice, the less editing you'll need to do later.
Generate compelling descriptions for your products.
Copy this prompt
Write a product description for: - Product: [PRODUCT NAME] - Category: [TYPE] - Key features: [LIST 3-5 FEATURES] - Materials/specs: [RELEVANT DETAILS] - Price: [PRICE] - Who it's for: [TARGET BUYER AND USE CASE] Write: 1. A short description (under 50 words) for the product grid/listing page 2. A full description (150-200 words) for the product detail page that includes features, benefits, and an emotional hook 3. 3 bullet points highlighting the top selling points 4. SEO meta description (under 155 characters)
Tip: Features tell, benefits sell. 'Waterproof material' is a feature. 'Your phone stays dry even if you drop it in the pool' is a benefit.
Speed up the process for your whole catalog.
Copy this prompt
I need descriptions for [X] products. Here they are: 1. [PRODUCT 1 - name, key feature, price] 2. [PRODUCT 2 - name, key feature, price] 3. [PRODUCT 3 - name, key feature, price] For each, write: short description (50 words), 3 bullet points, and SEO meta description. Keep the brand voice consistent across all products.
Tip: Do these in batches of 5-10 products at a time. AI stays more consistent within a single conversation.
A candle shop owner rewrote 35 product descriptions using this workflow. Before: 'Lavender scented candle. 8 oz. Burns for 50 hours.' After: 'Transform your bedroom into a Provencal lavender field. Our hand-poured, 8 oz soy candle fills your space with calming French lavender for up to 50 hours. Perfect for winding down after a long day.' Orders increased 23% in the first month.
Open ChatGPT, copy the prompts above, and start getting results.
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