AI for law firm marketing is a way to draft a service page, a biography line, or an intake question. It is not legal advice, and this article is not legal advice either. A lawyer at the firm approves any claim about results or fees before it is public. Claude can shape the paragraph. Perplexity can help you find a public page to read. The lawyer decides what the firm is allowed to say.
Key takeaway: Marketing and intake drafts only. ChatGPT can propose intake questions that collect facts, not advice. Canva AI can lay out a page header. Do not promise that a chat is confidential unless the plan terms say so. Read those terms.
Research reviewed: October 30, 2026. This is desk research by the AI Savr editorial team. We did not run a private lab test, and we did not invent scores, traffic numbers, or hands-on results. Confirm live prices on the vendor page before you buy.
What work is in bounds?
In bounds: a draft about the practice areas the firm already offers, a plain-language intake form, and a header that names the firm. Out of bounds for the model: telling a caller what their case is worth, predicting an outcome, or setting a fee. AI for law firm marketing stops at the draft. A lawyer approves claims about results or fees. Rules differ by jurisdiction, so the firm should ask its own counsel what it may say.
| Draft | Tool | Lawyer check |
|---|---|---|
| Service page | Claude | No unapproved result or fee |
| Intake questions | ChatGPT | Facts only, not advice |
| Page header | Canva AI | No outcome promise in the art |
| Public source | Perplexity | Open the page, then a lawyer reads it |
Four seats that stay on the marketing side
ChatGPT for intake questions
ChatGPT can draft intake questions that ask for names, dates, and documents the firm already knows it needs. It should not tell the visitor whether they have a claim. Mark the form as a request for a conversation, and have a lawyer approve the questions. Do not store a full matter narrative in a personal chat you have not cleared.
Choose it when: the firm has a list of facts a new matter needs.
Leave it when: the questions would advise the visitor on what to do.
Price and access: Confirm the current plan on the ChatGPT site. This guide does not quote a monthly price.
A real use: Ask for ten questions that collect dates and document types from a list you provide. Remove any question that asks the model, or the visitor, to judge the strength of a case.
Claude for the service-page draft
Claude can turn a lawyer's notes into a readable service page. Paste only the practices, the cities, and the sentences the lawyer already accepts. Tell it not to add verdicts, settlements, client results, or fees. If the draft sounds like advice to a potential client, rewrite it as a description of the practice.
Choose it when: a lawyer has listed what the page is allowed to say.
Leave it when: you want a prediction about a caller's matter.
Price and access: Confirm the current plan on Anthropic's pricing page. This guide does not quote a monthly price.
A real use: Paste six approved sentences about a practice area. Ask for a page that uses only those sentences. A lawyer reads every result claim before it is public.
Canva AI for a header, not a promise
Canva AI can set type for the firm name and a practice label a lawyer already approved. The image should not say that the firm wins, that a result is typical, or that a fee is a certain amount unless that exact claim was approved. Design is still marketing.
Choose it when: the words in the header are already approved.
Leave it when: you want a graphic that implies a result.
Price and access: Confirm the current plan on Canva's site. This guide does not quote a monthly price.
A real use: Lay out the firm name and one approved practice label. If the template adds a line about outcomes, delete that line.
Perplexity to find a page a lawyer will read
Perplexity can search for a public page the firm might mention in a marketing article, and it can show links. Open the page. A summary is not the source, and it is not a substitute for a lawyer reading the rule that applies to the firm's own advertising. This tool does not clear a claim.
Choose it when: you need the public URL behind a factual background sentence.
Leave it when: you want a chat answer to stand in for advice on what the firm may claim.
Price and access: Confirm the current plan on Perplexity's site. This guide does not quote a monthly price.
A real use: Ask for the official page that describes a court program you might name. Open it. A lawyer decides whether the firm website may mention it.
Five steps that keep the lawyer in the loop
The model drafts. The lawyer approves claims about results and fees. Nobody skips the terms when a client asks if the chat is private.
- List the sentences the firm may say. Practice areas, offices, and any result or fee a lawyer has already approved.
- Draft from that list only. Service page, bio line, or intake questions. No new outcomes.
- Mark every result and every fee. A lawyer approves those sentences one by one, or they come out.
- Read the plan terms before you talk about privacy. Do not promise confidentiality unless those terms say so.
- A person publishes. The tool does not post the page and does not answer a client matter.
Advice, fees, and confidentiality
This page is not legal advice. A marketing draft is not a consultation. Do not publish a result, a comparison with other firms, or a fee the responsible lawyer has not approved. Do not tell a client or a prospect that what they type into a chatbot is confidential unless the plan you bought says so in its terms. Read the terms. If the terms do not say that, do not say it. Broader governance reading sits in AI and Compliance.
What the marketing lead hands the lawyer
The marketing lead keeps a one-page brief: audience, practice, approved facts, and a blank line labeled results and fees. The draft may not fill that line. The lawyer fills it or leaves it blank. Intake copy goes through the same person before it is on the site. A grant-writing habit with the same respect for source numbers is in AI Grant Writing for Nonprofits.
Questions worth asking before you buy
Ask, in the vendor terms, whether chats are used for training and whether the plan says anything about confidentiality. Read that language yourself. Ask who at the firm can export a transcript that contains a prospect's story, and keep matter files out of a personal account.
For companies that need more than a subscription
A firm that wants marketing drafts held until a lawyer approves them can treat the hold as the requirement. Local businesses and firms that need an approval-gated agent can use this contact form. This page does not quote a price.
If an off-the-shelf tool cannot meet your data, approval, or security rules, talk to AI Savr about a custom AI agent. Use the directory to compare live tools first, and vendors can submit a product.
Frequently asked questions
Is this legal advice?
No. This page is about marketing and intake drafts. It is not legal advice, and a chat draft is not legal advice.
Can the draft name a result or a fee?
Only after a lawyer at the firm approves that specific claim. Otherwise leave it out.
Is the chatbot confidential?
Do not promise that unless the plan terms say so. Read the terms before you tell a client anything about privacy.
What may an intake draft ask?
For facts and documents the firm already decided it needs. It should not judge the strength of a matter.
Can a cited web page replace the lawyer's review?
No. Open the page, then a lawyer decides what the firm may say.
Who publishes the page?
A person at the firm publishes it after the lawyer's approval. The tool does not publish it.
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